Why it’s Better to Work With a Life Insurance Broker vs. an Agent

Imagine that you’re looking to get a life insurance policy. You’ve heard that it can be overwhelming trying to find that one insurance company and policy that meets your unique needs, but you’re not worried because you plan to have someone make sense of everything and guide you in the right direction. So … problem solved, right? Well – not exactly. Before you meet with anyone, it’s important to know the difference between a life insurance broker vs. an agent.

While life insurance brokers and agents both help you find a final expense life insurance policy, which one you choose can make a big difference in whether or not you get the best plan at the best value that also makes the most sense for your situation.

Life Insurance brokers vs. an Agent — Brokers Represent YOU

The biggest difference between a life insurance broker vs. an agent in Atlanta, Georgia, is that brokers work for you rather than the insurance companies themselves. In fact, they don’t work for one insurance company at all. Brokers are independent and have access to everything the market has to offer. As a result, they can unbiasedly shop and compare the policies, coverage, and rates of a long list of insurers and explain which final expense life insurance policy is the best fit for you.

Just a few benefits of working with a life insurance broker include:

• Understanding your unique needs and coverage requirements
• Representing A+ carriers, including Mutual of Omaha, AIG, Aetna, etc.
• Searching the marketplace on your behalf to find the right policy that suits your needs
• Avoiding cookie-cutter solutions that fall short of covering different health conditions
• Offering objective, impartial advice with more personalized service
• Educating anyone struggling to find answers to their most important final expense life insurance needs

Conversely, a life insurance agent typically represents one particular insurance company. You may still qualify for that insurer’s best policy, coverage options, and rate, but it is unclear whether or not that’s the best possible rate in comparison to the rest of the marketplace. The agent’s portfolio is limited to that one company.

These days, everyone deserves to know their options — especially when it comes to life insurance. For example, Company A’s best policy may look great on paper, but how much is it benefiting you if it doesn’t cover your medications? Company B may cover your medications and pre-existing conditions, but it may mean paying a higher premium. A life insurance broker can help make sense of these coverage options, read between the lines for you, and recommend a product that is tailor made for your unique needs.

Lanier Life is Your Advocate in the Life Insurance World

Lanier Life Insurance Group, powered by North American Senior Benefits, is a local, family-owned broker agency specializing in final expense life insurance in Atlanta, Georgia. Our team of agents has proven time and time again that we are the go-to resource for individuals and families who crave a personal touch to life insurance planning, benefits coordination, and ensuring that whatever policy they choose offers the absolute best price and coverage for their unique needs. This includes clients who are first-timers to insurance shopping and those who already have a policy but aren’t sure if they are 100% protected.

With us, you always have a licensed broker who can meet you where you are and exceed your expectations at every turn.